Mercedes AMG F1
Mercedes AMG F1
Brief
Before 2022, Mercedes F1 team had never produced an official Christmas Jumper. In September, Stitchd (on behalf of Mercedes) gave us our favourite brief - “Design us a Christmas Jumper”.
They wanted to retail it across all online F1 platforms including the Official F1 store, Fuel For Fans and Fanatix.
Design
Faced with a short brief to design a Christmas jumper we presented 5 different styles to the client showcasing our range of design capabilities from photorealism, classic Fair Isle right through to festive twists on the Mercedes AMG official jacket. In the end the client chose to combine elements from a selection of our designs resulting in a sleek Christmas jumper that heroed the Mercedes AMG brand identity using a classic aesthetic with a subtle modern upgrade – bodywork that even Mercedes could be proud of.
Result
The final product was one of our favourite ever products. It featured 4 different Mercedes F1 labels logos and made those who wore it feel like they were about to step into a Grand Prix at Silverstone.
The jumper sold out across all platforms and was worn throughout the Festive period by George Russell himself.
