Doritos
Doritos
Brief
Pepsi requested three unique T-shirts for a Doritos advert promoting the Women's Euros, along with 150 tees for a competition. The goal was to encourage support for women's football. We had two weeks to create something distinctive using sports shirts and our DTF printing capabilities.
Design
We took Pepsi's initial design and amplified it by incorporating the vibrant visuals of Doritos' Heatwave flavour. Using DTF printing, we added a dynamic zigzag pattern and colours inspired by the new Doritos logo and collaborated with designers "Hard in the Paint" to add a painted effect to the tee that aligned with the overall style of the design.
Result
Within two weeks, we successfully ordered, finalised, and produced the T-shirts. Prominent football figures including eventual Euros Lioness champion Jill Scott, and England Lion’s Mason Mount wore them in the Doritos advert, showcased on TV and TikTok during the Women's Euros. This successful project led to further collaborations with Pepsi, the owner of Doritos.
